How does color influence consumer purchasing decisions? In the beverage industry, color is not simply a decorative element but also the first visual language used to communicate with consumers. Before tasting, buyers often rely on the juice’s appearance to infer freshness, flavor, and nutritional value. Therefore, color is not only aesthetically pleasing but also plays […]
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The value of fruit juice in the non-alcoholic beverage industry – a consumer trend of the future.
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