Category Archives: Holiday campaigns & trends

Explore how seasonal campaigns and global holidays influence consumer behavior and beverage trends. From major international events like Black Friday and Ramadan to local celebrations, each occasion presents unique opportunities for product innovation and marketing strategies.

In this section, we share insights into holiday-driven demand, seasonal product ideas, and beverage concepts tailored to different markets.

Browse the articles below to discover how to leverage holiday trends and create impactful beverage campaigns.

Healthy Iftar Menu for Ramadan: What to Eat to Stay Energetic and Healthy?

Ramadan is one of the most important occasions in Islam, carrying profound significance both physically and spiritually. Taking place annually in the ninth month of the Islamic calendar, next year’s Ramadan will last from February 17th to March 19th. Ramadan is not only a time of fasting and purification, but also an opportunity for individuals […]